Better Email Delivery with Amazon SES — Made Effortless with isend.ai

Amazon Simple Email Service (SES) is one of the most affordable and scalable ways to send email.

But with great power comes... raw complexity.

If you’re sending emails via SES directly, you’ve probably dealt with:

• Emails landing in spam
• Zero insight into bounces, opens, or delivery
• Manual domain verification and SPF/DKIM setups
• No template editor or test previews
• Missing unsubscribe handling

The truth is: SES is a great engine, but not a complete solution — especially for SaaS teams, startups, or fast-moving product orgs.

That’s why we built isend.ai — a modern product layer on top of SES that handles everything SES doesn’t.

Why Emails via SES Often Miss the Inbox

Delivering email reliably requires more than just calling ses.sendEmail().

Here’s what typically goes wrong:

1. Poor Domain Setup

If your domain isn’t authenticated with SPF, DKIM, and DMARC, mailbox providers (like Gmail) will flag your messages as suspicious — and route them to spam or reject them entirely.

2. No Bounce or Complaint Suppression

If a user marks your email as spam or their mailbox bounces the message, and you keep emailing them — you’ll damage your domain’s reputation. SES doesn't handle this for you by default.

3. Incomplete Authentication Lifecycle

Many teams set up domain verification once — and never revisit it. But even minor DNS issues or expired records can silently hurt your deliverability over time.

4. No Testing or Previewing

SES doesn’t include any way to preview emails. Developers are left sending test emails blind, copy-pasting HTML, and hoping it renders correctly in Gmail or Apple Mail.

5. No Logging or Search

If a user reports not receiving an email, there’s no SES-native way to check if it was delivered, bounced, or marked as spam — unless you build a full SNS + SQS + Lambda pipeline.

How isend.ai Makes SES Product-Ready

isend.ai gives you the reliability of SES with the usability your team actually needs. Here’s how:

1. Automatic Domain Authentication

We guide you step-by-step to set up:

• SPF
• DKIM
• DMARC

We also verify your domain with SES and attach signing headers to every outbound message — improving inbox placement and boosting sender trust.

No guessing. Just clean, secure delivery.

2. Smart Bounce, Complaint & Unsubscribe Handling

We automatically track:

• Hard and soft bounces
• Spam complaints
• User unsubscribes

And suppress those contacts from future sends — without code.

Your sender reputation stays clean. Your limits stay protected.

3. Code-Free Templates

Stop embedding email markup in your app.

With isend.ai:

• Pick from 100+ production-grade templates
• Customize branding, copy, and variables (e.g., {{user.name}})
• Preview live and send tests instantly
• Link templates to API or events

Save engineering time, reduce bugs, and launch faster.

4. 📊 Real-Time Delivery Logs

Every message includes full event history:

Also includes:

• Search by user, subject, or date
• Payload preview
• One-click resend

No more flying blind. Know exactly what happened.

5. Built-in Best Practices

We apply the best of modern deliverability standards for you:

• List-unsubscribe headers
• Email size limits
• Engagement-friendly throttling
• Mobile-friendly fallbacks
• Retry logic for transient SES errors

You don’t need to be an email expert — we’ve got it covered.

Real SaaS Team: Before & After isend.ai

Before isend.ai

• Password reset emails often missed inboxes
• No template previews, no analytics
• HTML managed in the main codebase
• Support team couldn’t confirm email delivery

After isend.ai

• Domain authenticated and verified
• Product and support teams preview and send without devs
• Password resets, invoices, and onboarding flows templatized
• Email events logged and searchable per user

Final Thoughts

Amazon SES is powerful — but it wasn’t built for modern SaaS teams.

If you want:

• Better deliverability
• Developer-free templates
• Real-time logging and visibility
• Clean unsubscribe and bounce handling
• Zero setup headaches

Then isend.ai is your missing email layer.

Try isend.ai Free — and start sending with confidence today.